The MDPN 100 - Day 12 | Easy F*cking Ways To Get More Sales
Transcript
Welcome to Day 12 of the MDPN 100.
As always, I want to start by saying that you should NOT use AI to write your story. I say this because when you give AI your full backstory and what you learned from it, it can then learn it and feed it to any and everyone on the internet. We’re entering a time where the only thing that’ll set you apart from your competitors AND AI is your story and expertise. The stories you have and the lessons you’ve learned that AI can’t replace or replicate (yet, and hopefully never). So I think it’s really important for you to protect them.
In today’s story, you’ll highlight a piece of advice that significantly influenced your journey… but you almost ignored it because you didn’t like the messenger.
We’ve all done it: ignored words of sound wisdom because we wrote off the source. As kids, we SWEAR our parents are out of touch, slow, embarrassing, or just plain wrong… only to wake up in our 20s one day, realizing that they were right about almost every single thing (which we would never tell them, of course). Or worse, we pop out some kids of our own and have the audacity to give them the exact same advice that our parents gave to us.
While that’s normal for a parent-child relationship (and if you’re a child with a traumatic history with a parent, I feel you and I honor you), how about when it comes to the business world? What happens when someone you don’t respect…maybe because you don’t agree with their ethics, attitude, choices, execution, or some scandal they were in that has nothing to do with business…gives you advice that will change your life?
Those moments are hard because your ego wants to write off everything they say because “you’re better than that”, or you “don’t want to be like them”, and agreeing with them on anything feels like a slippery slope that could lead to agreeing with them on everything. But whatever you say to justify parading around on that sky-high high horse of yours, you can’t deny that they’re right and what they said was exactly what you needed to hear.
Here’s 4 things to keep in mind when you’re writing yours:
Contrast can inspire conversions. The oldest trick in the marketing world is to create a common enemy. In this story, that common “enemy” is a person you supposedly didn’t respect. While you could choose to go all in and bash someone directly, I strongly recommend you DON’T go that route because it can make you look unprofessional, unlikable, and unnecessarily petty. People hate complainers. Don’t be a grown adult whining about another grown adult. That’s weak and a universal turnoff.
Be honest, authentic, and blunt, but approach the topic with tact. In my story, I flat out said that I thought the guy was abrasive, arrogant, and annoying. But I also said that his products and events have a good reputation, and he’s achieved a high level of success. AND I said that he was right. And I did it all without mentioning his name. Based on my description, I can imagine that there are quite a few people that came to mind for you. And when that mental image popped up, I can imagine you said, “Oh my gosh, I know EXACTLY who they’re talking about. I feel the same way!” And I can guess that it made you feel a little more interested in the story, right? If so, then great. That’s a good sign. I got you a little more emotionally invested without damaging my reputation by publicly bashing someone else.
Tell your story in a way that is honest but respectful. It makes people feel more connected to you and your brand without putting you at risk for backlash, lawsuits, and other unnecessary drama.
Make sure your story highlights feelings and problems that your ideal buyer is probably experiencing right now. In my story, I talked about how my ADHD caused me to overthink and how I was stuck because of analysis paralysis and fear that was causing me to procrastinate and stay broke. ADHD, overthinking, stuck, analysis paralysis, fear, procrastinating, being broke. That’s 7 pain points that my ideal buyer can probably relate to and that my product solves.
The more pain points you can touch on in your story, the more chances you get to present your product as a solution they can actually benefit from.
Fit the pain points in naturally. This is a subtle sales pitch. This is not the time for landing page ad copy. You’re not reading off a list of bullet points. You’re telling a story. Make sure it flows effortlessly. Talk the way you would talk to your friends, if that aligns with your brand. You wouldn’t say, “And then it unlocked the treasure trove of guilt and shame I felt because I was quietly procrastinating and filling my days with fluff”, in conversation, would you? (I hope not. I genuinely loathe whoever taught AI the words “fluff” and “unlock”.) If you wouldn’t say it to your friend, you probably shouldn’t say it in your story.
Connect with your audience in a human way. That’s something that AI can’t do. They shouldn’t feel like they’re listening to a sales pitch. They should feel like they’re listening to a friend. A friend who understands what they’re going through and knows how to help them.
Don’t make stuff up. People can spot a lie or false claim from a mile away. So be honest. The MDPN 100 is a way to easily market your product in a way that feels honest and authentic. Don’t try to manipulate your story to sound better or worse than it actually is. Just…tell it. Straight up. And don’t try to paint your product as something it’s not. Make sure it lives up to everything you said and solves every problem you say it can. Or else don’t make the claim.
The MDPN 100 can get you fast on-the-spot sales, sure. But it’s also meant for the long game. It’s meant to help you build a genuine relationship with your audience that makes them want to stick with you throughout the course of your brand’s existence. It’s meant to make them view you as their first resort instead of an option they ignore. It’s meant to make them talk about you to others like they’re talking about a friend, the way Californians talk about Trader Joe’s, and most people talk about Chick fil a.
So you don’t have to exaggerate it or overdramatize anything. Make claims your audience can relate to and thay you can back up. That’s all you need to do.
