What Is The MDPN 100 (and how does it help you get more sales)?
Transcript
Hey! Welcome to the MDPN 100, which is 100 days worth of storytelling prompts to help you market your product in subtle, honest, and engaging ways.
Let me give you a quick overview of what this is and how to use it before you jump in.
Coming up with fresh content ideas all the time can be hard, stressful, and exhausting.
Especially when you’re trying to create content that will bring in more SALES.
Here’s where the idea for the MDPN 100 came from…
You know that old legend of Scheherazade?
The woman who kept herself alive by telling cliffhanger stories every night. Stories that were so good, the king had to keep her around just to hear the end?
I recently read a blog post about it and started thinking:
“What if we approached brand storytelling the same way?”
What if the goal wasn’t just creating content, but creating compulsion? Telling stories that make people want to come back day after day?
Because here’s the truth:
Most people are NOT not buying from you because your product isn’t good.
I have no doubt that it is.
They’re not buying because they don’t feel emotionally invested.
Not in the product.
Not in you.
And not in the journey you’re taking them on.
And the easiest way to GET them invested is through storytelling.
There’s a lot of content out there about “storytelling marketing”, but I feel like no one tells you what KIND of stories.
It’s a lot easier to talk about yourself than to come up with fancy marketing jargon, sure, but what EXACTLY are you supposed to say?
Well, after struggling with the same questions, I decided to create a collection of story topics and detailed prompt questions that will help you figure out what to say and create your content quickly and easily.
Each day will give you an idea for a theme topic and a cliffhanger. Please do NOT use the exact wording. If hundreds of brands start using the same email subject lines and video titles, it will be very suspicious, and people will stop opening them. So get creative and come up with your own.
These stories can also work as solo messages, outside of the sequence. So if you don’t like some topics, or want to take them out of order, you can skip the cliffhanger and just do that.
This 100-day storytelling series was built to do two things simultaneously:
One: Make your audience feel more deeply connected to your brand and increase brand loyalty, and
Two: Subtly position your product or method as the solution they need without ever sounding “salesy.”
The MDPN 100 is a trust-building machine, baybee, and it’ll help you connect with your audience without any manipulative or sleazy sales tactics.
Every day, you’ll share a real story that makes people feel closer to you, and reveal a problem your product or method solves in a way that clicks with your audience.
There are 2 versions of the MDPN 100: one for people selling products, and one for building a personal brand.
The questions are slightly different for each, so make sure you choose the approach that’s best for you.
All of the video lessons are inside of the MDPN 100 for Products. Making video lessons for both felt like way too much for me to take on at the time.
That being said, if you’re focusing on building a personal brand, you should still watch the video lessons to learn the intention, sentiment, and purpose behind each story. You can easily swap out the word “product” with “method”, and focus on sharing your frameworks, strategies, and opinions.
And yes, I think everyone SHOULD watch the video lessons instead of ONLY reading the prompts. Because the video lessons can give you inspiration and understanding that will make mapping out your stories much, much easier.
Most of the videos are less than 6 minutes long, and I think the longest is just under 15 minutes. If you’re strapped for time, crank up the speed and you’ll breeze through them. They’re pretty easy listens.
And just a heads up, all of these videos use an AI avatar and voice because filming 100 videos was too much on my voice. But, as you’ll hear me say in every video, I’m a firm believer in writing your own stories and teachings yourself instead of using AI, so trust that every lesson was written by a human.
They’re my perspectives, gained from extensive research, countless marketing courses, and 15 years of social media marketing experience.
Finally, the prompts are similar to what you’ll find in the guides for MDPN 4 Creators, a growing library of over 700 digital product and content ideas with detailed guides that will help you make, market, and monetize each one.
However, those guides are far more detailed, and include a longer list of highly specific information prompts, as well as ideas on how you can monetize your content through different workshops and events, when appropriate. It also has affiliate product ideas, so you can create multiple income streams, and market research on the audience that will benefit most from each product and content topic.
If you want to check it out, the details in the description below.
Well, I think that’s everything you need to know for now. You’ll get the hang of the system as you watch the videos.
If you ever have any questions, feel free to drop them in the community section. We’d be happy to help you.
And remember, don’t overthink this. You’re sharing YOUR stories. You don’t have to be anything other than authentic. That’s what will make your ideal audience want to stick with you.
I’m wishing you so much success on your journey. You deserve it.
Happy storytelling!
